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About
Let's Meet Ella
So who is Ella?
She is the friend you want as your wing-woman, your Nancy Drew uncovering your hidden talents, your Fairy Godmother waving a magic wand to turn your dreams to reality, and your Dr. Watson bringing joie de vivre to solve life’s puzzles.
She is resourceful. She is creative. She is reliable. She is enthusiastic. And when faced with challenges, she is your quintessential problem solver. With a myriad of ever growing skills and experience over the past two decades across industries and sectors from hospitality to vacation rentals, education, event management, marketing, public relations (PR), manufacturing, and arts and entertainment, Ella infuses every job with her distinct cocktail of know how and can-do attitude.
What do clients say about Ella?
People she has worked with – entrepreneurs, actors, musicians, chefs, publicists, engineers, lawyers, and agents, to name a few, describe her as ‘indispensable’ with ‘an incredible swag of connections’.
Ella is a highly skilled professional who can turn her brain and hands to anything. I believe some people are actually indispensable, Ella is one of those rare finds. - Deb Fryers, APNA Professional Development
Ella is an excellent contractor to have on the team. She is proactive, result oriented, responsible and puts in all her energy above and beyond to get the job done. Ella brings a wealth of knowledge, experience and versatile array of skills to a project and has a strong drive to find solutions for any problems that arise; impossible is not in her vocabulary. I highly recommend Ella and I will be hiring her services on future projects. - Dean Murphy, Film Producer & Director, Sounds Write Productions
Ella brings a sense of creativity and humour to my business, teaching me to tread my path lightly, and see my vision as an achievable, long-term vision. Ella brings a reminder of integrity to my message and who I am as a person and the values I hold, as the most important quality to invest in and maintain for my growth not only as a business, but as a person. She can solve any problem, any time, in any way. She is a genius problem solver. Ella brings a tenacity and persistence that is very rare in people - she won’t let go of my vision, and she sure as hell won’t let me let go of it either! - Stephen Graham, Supermind
A person of many talents
Her varied roles (see brief list below) have given her insights into how to be a people’s person, create opportunities, and define what success looks like.
- Co-founder and producer - Australian Tap Dance Festival.
- Event manager - The Dog Lovers Show.
- Music supervisor - Charlie & Boots.
- Post-production Supervisor - The Very Excellent Mr. Dundee.
- Production Manager - Chak De! India (Let's Go! India).
- Project Manager – Joy Foods
Motivated to help individuals and groups stir their passions into high value, high outcome ventures, Ella can guide your small business, give you tips on how to improve or make a business plan, and advise on career growth while ensuring your perspective is always aligned with finding those hidden doorways to keep you propelling forward. All you need to do is ‘Ask Ella’.
Services
Imagine you are at a dinner party. Spirited conversations ebb and flow. Laughter, surprise, chuckles muddle with the lively mood. And then inadvertently you overhear, ‘Hey, I’ve been looking for someone [in this or that] – do you know anybody.”
That someone is Ella. She is the expert offering a menu of services – served straight-up or with a mixer!
Ask Ella, theCheerleader
Personal Cheerleader
We can all do with a seasoned dose of guidance, and a whole lot of I-believe-in-you. Ella’s coaching techniques are evidence based, and have helped clients across industries, friends, and even family members become the best versions of themselves. Part of her extensive how-to toolkit can get you a few neat shots of how to manage your time, how to achieve work-life balance, and how to be resourceful. If you want to realise your full potential, Ella’s approach can transform your life.
Business Cheerleader
Want to fast track your career? Are you looking to increase revenue for your boutique business? For professionals, Ella’s career guidance has resulted in career growth and recognition, and for small businesses, significant return on investment. Whether your dream is climb the proverbial career ladder or head in an exciting new direction, connect with Ella to maximise your chances of success.
Ask Ella, theNavigator
Project manager
No scope is too complex that it cannot be double strained into clear, smooth workstreams. With her tried-and-tested tools for project management, Ella will take care of the planning, scheduling, project controls, communication, and execution. She will navigate the end-to-end delivery, manage stakeholder expectations for project success, and along the way, find creative solutions for any speed bumps that can get in the way of on-time implementation.
Ask Ella, theAdvisor
Business Strategist
Michael Porter, one of the world’s most influential thinkers on business and management, said, “The essence of strategy is choosing what not to do.” How many times have you heard friends say, “I want to start my own business,” only to put the idea on ice? Or express, “I have so many good ideas – I don’t know where to start.” That’s where Ella comes in. She can help define and guide your business plan, and align your dreams of entrepreneurship with a sound business model. Time to get your glasses - and plans - out of the freezer!
Event Manager and Producer
How to plan an event? What things to consider when planning? What should your event planning checklist cover? Ask Ella. After managing and producing small- and large-scale events including premieres, launches, festivals, exhibitions, workshops, seminars, private events and celebrations, conferences, and trade shows, Ella has mastered the craft of creating an experience, not just another calendar event. She will be your trustworthy advisor on end-to-end event management or on aspects you need a hand with including fundraising and sponsorship.
Setting up holiday homes
Ella has successfully managed a personal portfolio of five Airbnb homes for the past 3 years. Her advisory services tap into her own journey of starting a profitable Airbnb business, and creating a distinct experience for her guests. She can help you understand the Airbnb model (pricing, automation, management), give you insider tips on setting up the home, provide tools to optimise listing and maximise bookings, and build your reputation as a 5-star host. Ella has effectively resolved it-comes-with-the-Airbnb challenges from partying guests to misplaced items and broken amenities. She can share her time-tested solutions for these and more.
Talent management
American actor and filmmaker Robert Duvall said, “Being a star is an agent’s dream, not an actor’s.” Ella gets this. As an actor or any creative artist, you want to secure fair contracts, represent your interests, negotiate the best terms, and manage your talent. How should you go about it? Ask Ella. She will mentor, build your profile (media kit and digital presence), help you deal with agents, and advise on the talent management process. In other words, she will serve you a refreshing long drink of her tradecraft.
Volunteer management
You can deal with all problems some of the time, some of the problems all the time, but not all problems all the time, correct? When it comes to volunteer management, the problems are one too many. Recruitment. Retention. Engagement. And the big one – showing up. In her experience, Ella has 100% commitment from volunteers for films and events. She can advise on volunteer management best practices, and successful strategies to engage and keep volunteers.
Ask Ella, theDetective
Researcher
With a splash of enthusiasm and a knack of sourcing information, Ella can be your dependable research assistant. Do you have an idea that needs some legwork to decide on yea or nay? From market insights to the best tools of the trade across industries, Ella can help you uncover the knowledge you need for an informed decision.
Work & fun facts
Work
Ask Ella, theProfessional tap dancer
Ella has been tap dancing for 25 years! In 2012, she co-founded the annual Australian Tap Dance Festival with business partner Winston Morrison, which is the biggest tap dance event in the Southern Hemisphere , and a key event on the Australian and New Zealand dance industry calendar.
In Ella’s words, “The skills I’ve gained from tap dancing translate to other areas of my life - my stamina, sense of rhythm, creativity, and most importantly being able to improvise on the spot.”
Ask Ella, theFilm Industry
Ella has worked on a range of films and organised premieres for the likes of:
- The Very Excellent Mr. Dundee with Paul Hogan, John Cleese, Chevy Chase, Olivia Newton John, Jacob Elordi, Nate Torrance to name a few.
Charlie & Boots with Paul Hogan & Shane Jacobson.
That’s Not My Dog! with A-list Australian comedians and Australian bands.
The BBQ with Shane Jacobson, Magda Szubanski and Manu Feidel.
Ask Ella, theMusic Industry
At 19, Ella decided to create a boyband for a university assignment that ended up on the number one radio show in Melbourne within a week of forming. From there, a record deal, an international tour, and videos and albums for six years!
During this time, she also enjoyed working behind the scenes with the likes of:
Fun Facts
Brought Riverdance to school for a year 10 Communications proJect
Riverdance, the international Irish dance stage show that rose to fame after performing during the seven-minute interval at the 1994 Eurovision Song Contest, has a special place for Ella. Why?
In her words, “I loved tap dance and wanted to share that with my fellow students. As the show was touring, I found a way to contact the tour manager, and organised Riverdance to come to teach and perform for the students and teachers.”
Proud fur-mum of a sniffer dog
Ella fostered, Kaiser, a Border Force Labrador for 18 months.
Her love for dogs and her passion for events, saw her talk her way into an event management role for the Dog Lovers Show, one of the largest canine events in the world.
The go-to person for random questions
From the ‘random why question’ to the ‘random what if question’, Ella always has an answer. Do you know of a lawyer specialising in art industry contracts? Is the post office open on Christmas Day? Do you think we should cancel our trip due to COVID-19?
In Ella’s words, “My friends and acquaintances come to me for answers rather than Google as they trust I will not only find an answer, but the best option for them.
Interacted with people from all walks of life from actors to drag queens and monks
Ella could put together a whole A-Z list of people she has interacted with during her professional and personal life. Here are a few: Accountants, actors, agents, artists, bartenders, cabaret performers, c-suite execs, celebrities, chefs, Christmas Fairies, comedians, dancers, directors, drag queens, elves, engineers, escorts, lawyers, managers, monks, musicians, producers, publishers, roadies, Santas, students, theatre producers, vets…
Dozens of quirky Jobs and some
Ella has transcribed a prisoner’s novel, managed social media for a high end male escort, and handled management of every Santa in Australia! She was also a journalist for industry magazines, salesperson for caravan antennas, and university lecturer.
Scored ‘The Enthusiast’ in the Enneagram Personality Test Type
No surprise, Ella is The Enthusiast – number seven from the nine Enneagram Type Descriptions. She is described as playful, high-spirited, extroverted, optimistic, versatile, and yet practical.
Other notable sevens are Steven Spielberg, George Clooney, Brad Pitt, Bruce Willis, Robert Downey, Jr., James Franco, Leonardo DiCaprio, Larry King, Fergie, Miley Cyrus, Britney Spears, Katy Perry, Russell Brand, and Sacha Baron Cohen.
In Ella’s words, “I am like a kid in a candy store, looking at the world in wide-eyed, rapt anticipation of all the good things he or she is about to experience. I can brainstorm on the fly, and I feel great when I empower people around me to reach their full potential.”
Quotes lived by
Ella loves a good quote, a selection of ones she lives by:
- “This only way to do great work is to love what you do.” - Steve Jobs
- “Luck is what happens when preparation meets opportunity.” - Seneca
- “Aut inveniam viam aut faciam" is Latin for "I shall either find a way or make one.” - Hannibal
- “If you want something you’ve never had, you must do something you’ve never done.” - Thomas Jefferson
- “Do it big, do it right and do it with style.” - Fred Astaire